Spokane, WASH. (October 10, 2023)- The Downtown Spokane Partnership today revealed a refresh of the organization’s brand, including a new visual identity design. With its last visualization changes made more than a decade ago, Downtown Spokane Partnership (also known as “DSP”) set out to refresh the organization’s brand to encapsulate the many attractive elements of today’s downtown Spokane.

“The people, places and activities downtown are part of a future that only continues to grow brighter,” said Emilie Cameron, President and CEO of the Downtown Spokane Partnership. “We set out to build on an image that positively differentiates downtown Spokane, and specifically the organization dedicated to servicing it, and in doing so discovered this is more than just a place, downtown is a destination. Spokane is Downtown.”

The Downtown Spokane Partnership initiated the update of its new logo mark and brand identity today on its updated website, digital channels and suite of resources, including social media, email marketing newsletters, graphics and communications. In the coming days and weeks, the updated color palette will be highly visible on Downtown Ambassadors and Clean Team member uniforms and branded equipment, marketing materials and even the organization’s new location.

With the refresh, the DSP set out to commemorate its mission and integrate the many attractive elements of today’s downtown Spokane. Created nearly 30 years ago as a private, not-for-profit, membership organization dedicated to improving downtown Spokane as the basis of a healthy and thriving region, today DSP is a promoter, producer and provider for the many services, programs and initiatives that power our downtown forward. DSP continues to modernize and grow its programs to better serve the ever-evolving city core and enhance the downtown experience.

Downtown Spokane is an exciting, attractive, and vibrant hub for employment and living opportunities as well as unique shopping, entertainment, cultural events, and recreational activities. A destination for Spokanites as well as visitors, downtown Spokane continues to celebrate new amenities that are creating vibrancy and vitality that benefits all the people that work, live, play and visit here.

DSP hired downtown-based branding agencies Kinetek and The Woodshop, and local designer Danielle Davis, to refresh the brand for the organization, including a new visual identity design to better represent the one-of-a-kind architecture of downtown Spokane’s skyline, along with modifications that incorporate a new bold and enhanced typeface and color palette cohesively. Their work resulted in a refreshed brand identity that elevates awareness of DSP’s critical work, and more importantly, support the businesses and people that make it a destination for all.

About the Downtown Spokane Partnership: The DSP is a private, non-profit membership organization that serves as Spokane’s central city advocate and service provider of the Downtown Spokane Business Improvement District (BID), dedicated to enhancing the quality and vitality of downtown Spokane as the basis for a healthy region. The DSP accomplishes its mission through advocating for public policies, business and project development, quality planning, physical improvement projects, public safety, beautification, and marketing programs that ensure downtown’s continued success.